Think back to a time when you were a little kid and a relative or friend gave you a new toy. When you would play with this new toy you really didn’t think too much about it. If the new toy were to break you may be sad but it’s not too big of a deal because you didn’t buy it anyway.
Now think to a time when you got allowance and if you wanted a new toy you had to work and save for weeks before you had the money to buy it. When you finally saved enough and had bought your new toy you respected it much more than the other toys you had gotten for free. You knew all the hard work you had to put in to be able to purchase it and therefore placed higher value on the toy you bought yourself.
The basic principal is the harder you have to work to get something the more value you place upon it. This same principle can be applied to attracting women too. The easier you give in to a woman the less value she’ll give you, but the harder you are to get the more value she’ll place on you.
For example if you’re in a bar and a woman starts to flirt with you and right away you’re showing that you’re really into her, and acting like there’s no other woman for you, that’s going to set off some red flags for her because she knows that she didn’t put any real effort forth to attract you. But you still got really into her thus you must be a low value man who doesn’t get women and has to take the first one that comes along cause this doesn’t happen very often. She will lose attraction for you.
On the flip side if she starts to flirt with you and you flirt back (maybe tease her a little), after a while you get up and walk around the bar and talk to other women, you’re going to make her put forth some effort if she really wants to get you. When you do hook up with her she knows the work she had to put in to keep your attention so she then sees you as having higher value because you can be choosey about your women. You aren’t easily won over and you don’t just get on the first woman that comes along.
When you play hard to get with women you are sub- communicating to them that you already have women in your life and you don’t necessary need anymore. The funny part is when other women know that you already have women in your life it just makes them want you even more!